YouTube is the world’s second largest search engine, after Google. It’s powered by content, organized by an algorithm, and receives over 1 billion visitors each day. Your auto dealership may already have a YouTube channel as part of its marketing strategy, and that’s great. If not, then you should consider creating one. This article will explain how your parts department can tap into YouTube to promote its OEM parts and accessories ecommerce store.
It Starts with Your Channel
The first step to optimizing videos for your ecommerce store is to personalize and brand it. Notice how the Prime Motor Group has branded its channel (below)? It’s clean, professional looking, and much more aesthetically pleasing than the thousands of other channels that are empty andunremarkably plain.
Invest some resources into getting an appropriate icon and header image to personalize and brand your channel. Make sure the look isconsistent with the design and branding of your dealership’s website, as well as your OEM ecommerce store.
What Should Videos Be About?
What do your customers want to see, and what do you want to show them? Your team should create a video marketing strategy that outlines the topics or products you’ll highlight, how many videos you’ll produce, and how often. Although your team can probably think of lots of videos to promote its OEM parts ecommerce store, you’ll need to prioritize according to your audience and budget. Videos should be short, ideally between 3 and 5 minutes if possible. Remember this and what follows below to get you started.
Instructional Videos
Your business is auto parts and accessories: Products will have to be installed by a technician or by customers themselves, and most consumers will opt for a DIY approach, whether they’re really handy or not. This is where you can be the hero. Record and upload an easy-to-follow video tutorial that shows the hassle-free way to install the product. This alone will help build credibility and make your ecommerce store the go-to resource for your customers’ DIY and customization needs.
Product Reviews
You can do comprehensive video reviews that explain the features of the OEM parts and accessories you sell. Not only can these videos be populated on your YouTube channel, but they can be embedded into your product pages to enhance your users’ experience. You can also encourage your current customers to submit video reviews. (That’s a topic for another blog post altogether.)
Channel Organization
After personalizing and branding your team’s YouTube channel and adding videos, organize it so it’s easier for both humans and Google bots to navigate. Create playlists and classify videos according to relevant keywords such as “Subaru Impreza” or “roof racks.” Also, make sure your video descriptions are long and highly detailed, since YouTube analyzes the descriptions for SEO purposes.
Our Perspective
Paid advertising and direct selling aren’t the only ways to promote an OEM parts ecommerce store. Tapping into the power of YouTube is just one of many content marketing approaches you can use to boost ecommerce sales.
A Marketing Torque site can help your dealership sell OEM parts and accessories better than anyone else. We specialize in serving automotive professionals by creating custom OEM parts and accessories stores for dealerships and auto groups. To find out what we can do for you, just call.
