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SEO

Content Freshness: How, and How Often?

By | Online Marketing, SEO | No Comments

One of the questions we have been asked more frequently is “How often do we need to update or refresh our website content?” The short answer, “As frequently as you can,” seems less than satisfying, but it’s true.
As we describe on our Website Text page, search engine optimization is a continual process. Both viewers and search engines are attracted to new content—and they expect it—so it’s imperative to add and change content regularly: weekly for sure, even daily if your content is date-sensitive.

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