When used properly, social media can bring meaningful traffic to your ecommerce website. Learn how to use social media posts to your advantage.
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Many ecommerce sites struggle creating relationships with customers because of the lack of face-to-face contact. Follow these tips to make your business boom.
Did you know that a good email marketing campaign boasts a 4,300% ROI? If you aren’t getting results like this from email, all is not lost.
Would you buy something online if you saw no reviews on it? Probably not, right? In ecommerce, potential customers want to know what others have to say about a product or service before making a purchase decision.
Your auto dealership may already have a YouTube channel as part of its marketing strategy, and that’s great. If not, then you should consider creating one. This article will explain how your parts department can tap into YouTube to promote its OEM parts and accessories ecommerce store.
Using a Thank You page yields more opportunities for your business than you may think! Here’s why it’s always a good idea to use your manners.
There’s a reason YouTube is the number 2 search engine, behind only Google. Modern humans are visual creatures, and we love few things as much as video. Faces, voices, movement and music grab and keep our attention more than mere words on a screen can. That’s why product videos, done well, successfully showcase what you’re offering and why customers should buy from you. When you need an edge in ecommerce, or when you’ve got a great new product to showcase, think about video.
One of the questions we have been asked more frequently is “How often do we need to update or refresh our website content?” The short answer, “As frequently as you can,” seems less than satisfying, but it’s true.
As we describe on our Website Text page, search engine optimization is a continual process. Both viewers and search engines are attracted to new content—and they expect it—so it’s imperative to add and change content regularly: weekly for sure, even daily if your content is date-sensitive.
The effectiveness of your marketing strategy depends largely on the use of buyer personas, but your company may not be using them effectively – if at all. Connect with your customers better by using buyer personas and improve your online marketing strategy.
It’s clear that customer-generated product reviews enhance SEO, foster trust, and drive conversion. Authentic reviews written by customers help drive SEO by giving you unique, fresh content for your site, and they tend to be written the way your customers speak and the way they search.
