Unlike bricks-and-mortar stores, ecommerce businesses like yours face a particular challenge in closing the sale: Your customers can’t hold and feel the products they’re shopping for. Instead, you have to create a compelling shopping experience with words, images and a snappy product page. Design your product page to flow smoothly, answer your customers’ questions before they ask, and keep them moving towards conversion.
Using a Thank You page yields more opportunities for your business than you may think! Here’s why it’s always a good idea to use your manners.
There’s a reason YouTube is the number 2 search engine, behind only Google. Modern humans are visual creatures, and we love few things as much as video. Faces, voices, movement and music grab and keep our attention more than mere words on a screen can. That’s why product videos, done well, successfully showcase what you’re offering and why customers should buy from you. When you need an edge in ecommerce, or when you’ve got a great new product to showcase, think about video.
Your website homepage has to quickly tell visitors who you are and what you offer. An ecommerce homepage also needs to catch and keep a visitor and funnel him or her through to conversion. These ten elements help you to just that.
It’s clear that customer-generated product reviews enhance SEO, foster trust, and drive conversion. Authentic reviews written by customers help drive SEO by giving you unique, fresh content for your site, and they tend to be written the way your customers speak and the way they search.
You’ve spent a lot of time, effort and marketing money to attract shoppers to your website. Don’t throw it all away with a clumsy checkout process. Minimize shopping cart abandonment and maximize conversions with these simple tips for improving checkout.
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