Unlike bricks-and-mortar stores, ecommerce businesses like yours face a particular challenge in closing the sale: Your customers can’t hold and feel the products they’re shopping for. Instead, you have to create a compelling shopping experience with words, images and a snappy product page. Design your product page to flow smoothly, answer your customers’ questions before they ask, and keep them moving towards conversion.
The effectiveness of your marketing strategy depends largely on the use of buyer personas, but your company may not be using them effectively – if at all. Connect with your customers better by using buyer personas and improve your online marketing strategy.
Your website homepage has to quickly tell visitors who you are and what you offer. An ecommerce homepage also needs to catch and keep a visitor and funnel him or her through to conversion. These ten elements help you to just that.
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