Almost every action your prospective customers are taking on your ecommerce site is itself a micro conversion, a tiny little affirmation that they’ve found what they’re looking for, or initiated something, or asked you a question. They are the keys to optimizing sales for your OEM parts and accessories ecommerce store.
Your auto dealership may already have a YouTube channel as part of its marketing strategy, and that’s great. If not, then you should consider creating one. This article will explain how your parts department can tap into YouTube to promote its OEM parts and accessories ecommerce store.
Unlike bricks-and-mortar stores, ecommerce businesses like yours face a particular challenge in closing the sale: Your customers can’t hold and feel the products they’re shopping for. Instead, you have to create a compelling shopping experience with words, images and a snappy product page. Design your product page to flow smoothly, answer your customers’ questions before they ask, and keep them moving towards conversion.
Using a Thank You page yields more opportunities for your business than you may think! Here’s why it’s always a good idea to use your manners.
There’s a reason YouTube is the number 2 search engine, behind only Google. Modern humans are visual creatures, and we love few things as much as video. Faces, voices, movement and music grab and keep our attention more than mere words on a screen can. That’s why product videos, done well, successfully showcase what you’re offering and why customers should buy from you. When you need an edge in ecommerce, or when you’ve got a great new product to showcase, think about video.
One of the questions we have been asked more frequently is “How often do we need to update or refresh our website content?” The short answer, “As frequently as you can,” seems less than satisfying, but it’s true.
As we describe on our Website Text page, search engine optimization is a continual process. Both viewers and search engines are attracted to new content—and they expect it—so it’s imperative to add and change content regularly: weekly for sure, even daily if your content is date-sensitive.
The effectiveness of your marketing strategy depends largely on the use of buyer personas, but your company may not be using them effectively – if at all. Connect with your customers better by using buyer personas and improve your online marketing strategy.
Your website homepage has to quickly tell visitors who you are and what you offer. An ecommerce homepage also needs to catch and keep a visitor and funnel him or her through to conversion. These ten elements help you to just that.
It’s clear that customer-generated product reviews enhance SEO, foster trust, and drive conversion. Authentic reviews written by customers help drive SEO by giving you unique, fresh content for your site, and they tend to be written the way your customers speak and the way they search.
You’ve spent a lot of time, effort and marketing money to attract shoppers to your website. Don’t throw it all away with a clumsy checkout process. Minimize shopping cart abandonment and maximize conversions with these simple tips for improving checkout.
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