Your auto dealership may already have a YouTube channel as part of its marketing strategy, and that’s great. If not, then you should consider creating one. This article will explain how your parts department can tap into YouTube to promote its OEM parts and accessories ecommerce store.
There’s a reason YouTube is the number 2 search engine, behind only Google. Modern humans are visual creatures, and we love few things as much as video. Faces, voices, movement and music grab and keep our attention more than mere words on a screen can. That’s why product videos, done well, successfully showcase what you’re offering and why customers should buy from you. When you need an edge in ecommerce, or when you’ve got a great new product to showcase, think about video.
Did your online marketing strategy accomplish everything you expected this year? Take what you learned in 2013 and apply it to your plans for 2014. Start by asking yourself a few questions. Now is your chance to make 2014 memorable and measurable.