Almost every action your prospective customers are taking on your ecommerce site is itself a micro conversion, a tiny little affirmation that they’ve found what they’re looking for, or initiated something, or asked you a question. They are the keys to optimizing sales for your OEM parts and accessories ecommerce store.
One of the questions we have been asked more frequently is “How often do we need to update or refresh our website content?” The short answer, “As frequently as you can,” seems less than satisfying, but it’s true.
As we describe on our Website Text page, search engine optimization is a continual process. Both viewers and search engines are attracted to new content—and they expect it—so it’s imperative to add and change content regularly: weekly for sure, even daily if your content is date-sensitive.
Your website homepage has to quickly tell visitors who you are and what you offer. An ecommerce homepage also needs to catch and keep a visitor and funnel him or her through to conversion. These ten elements help you to just that.
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