There’s a reason YouTube is the number 2 search engine, behind only Google. Modern humans are visual creatures, and we love few things as much as video. Faces, voices, movement and music grab and keep our attention more than mere words on a screen can. That’s why product videos, done well, successfully showcase what you’re offering and why customers should buy from you. When you need an edge in ecommerce, or when you’ve got a great new product to showcase, think about video.
One of the questions we have been asked more frequently is “How often do we need to update or refresh our website content?” The short answer, “As frequently as you can,” seems less than satisfying, but it’s true.
As we describe on our Website Text page, search engine optimization is a continual process. Both viewers and search engines are attracted to new content—and they expect it—so it’s imperative to add and change content regularly: weekly for sure, even daily if your content is date-sensitive.
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